A combination of a positive outlook, resourcefulness, and a relentless pursuit of knowledge pave the way for innovative and humble designs that stand out from the crowd.
A digital design visionary based in Zurich, I am a creative enthusiast with a strong admiration for unique aesthetics and unconventional design elements. My ultimate goal is to revolutionize the world of UX/UI design and leave a lasting impact on the industry. With a Master's degree in Human-Computer Interaction Design, I am specialized in the art of designing intuitive and user-centric experiences that not only look good but feel great too.
Design strategic, user-centred product experiences for a B2B SaaS platform that enables property managers, brokers, and agencies to manage and distribute their portfolios across Switzerland's leading real-estate marketplaces. Lead discovery and research initiatives to identify customer needs, validate product opportunities, and inform roadmap prioritisation. Own end-to-end design—from concept exploration and information architecture to prototyping, user testing, and iteration—ensuring solutions deliver measurable business value and meet user requirements. Collaborate with product managers, engineers, and stakeholders in a cross-functional, multilingual environment, applying data-driven insights to optimise features serving thousands of professional users. Contribute to design system evolution, facilitate design workshops, and drive alignment across teams to accelerate delivery and elevate product quality.
Developed and implemented UX strategies for SENSAI Cosmetics' ecommerce platform, transitioning from growth-focused initiatives to dedicated user experience design. Conducted customer interviews, usability testing, and journey mapping to identify user needs and improve site navigation. Created and prototyped new features, refining user flows based on analytics and stakeholder input. Worked with cross-functional teams to align design with brand standards and deliver a polished, consistent experience.
Enhanced digital performance and ecommerce results for sensai-cosmetics.com by combining business growth objectives with emerging UX capabilities. Studied user behaviour, ran usability tests, and identified ways to boost conversion rates and customer engagement. Designed and refined webshop interfaces while keeping brand identity and business priorities front of mind. Guided international digital brand strategy with initiatives that improved market position and drove steady revenue growth. Partnered with marketing, sales, and development teams to create cohesive experiences across all digital channels.
Support global brand marketing strategy delivery in over 40 EMEA countries and manage local execution. Oversee digital communication, including brand website, retailers´e-commerce, social media strategy, and lead content and asset creation for digital campaigns.
Realization of off- and online activities in close cooperation with headquarter. Maintain brand website, social media platforms, and content creation. Work closely with regional markets to ensure the success of integrated activities, including PR.
Independent support for clients, media, and partners. Organization, planning, and execution of their communication measures in PR, advertising, social media, events, and promotions.
Part-time employment in addition to full-time study. Support the sales team in administrative tasks, simple accounting, and customer data- base support.
Support sales manager and assistance to clients. Present, sort, and organize apparel collection, deliver look-books, serving telephone.
Preparation of offers and correspondence, support and advice for customers at the counter and telephone, organization and supervision of events, support and assistance of the agency management.
CAS Interaction Design
CAS User Research & Visioning