A combination of a positive outlook, resourcefulness, and a relentless pursuit of knowledge pave the way for innovative and humble designs that stand out from the crowd.
A digital design visionary based in Zurich, I am a creative enthusiast with a strong admiration for unique aesthetics and unconventional design elements. My ultimate goal is to revolutionize the world of UX/UI design and leave a lasting impact on the industry. With a Master's degree in Human-Computer Interaction Design, I am specialized in the art of designing intuitive and user-centric experiences that not only look good but
feel great too.
Lead the development and execution of UX strategies, ensuring a seamless, user-centred experience across the ecommerce platform. Responsible for conducting user research, usability testing, and analysing customer journeys to define and prioritise features that address pain points and enhance the digital experience. Design, prototype, and optimise interfaces with a focus on improving usability and engagement. Collaborate closely with cross-functional teams to ensure alignment between user needs and business objectives, leveraging data-driven insights to drive continuous improvement and deliver a cohesive, high-quality user experience.
Development and implementation of data-driven UX/UI strategies for an optimal digital user experience. Identification of challenges and opportunities through usability tests, and definition of requirements for user-centered solutions. Design, conception, and optimization of webshop user interfaces with a user-centric focus. Collaboration with cross-functional teams to align business objectives with user needs. Lead Digital Brand Strategy at an international level to build a brand competitive edge and achieving sustainable growth.
Support global brand marketing strategy delivery in over 40 EMEA countries and manage local execution. Oversee digital communication, including brand website, retailers´e-commerce, social media strategy, and lead content and asset creation for digital campaigns.
Realization of off- and online activities in close cooperation with headquarter. Maintain brand website, social media platforms, and content creation. Work closely with regional markets to ensure the success of integrated activities, including PR.
Independent support for clients, media, and partners. Organization, planning, and execution of their communication measures in PR, advertising, social media, events, and promotions.
Part-time employment in addition to full-time study. Support the sales team in administrative tasks, simple accounting, and customer data- base support.
Support sales manager and assistance to clients. Present, sort, and organize apparel collection, deliver look-books, serving telephone.
Preparation of offers and correspondence, support and advice for customers at the counter and telephone, organization and supervision of events, support and assistance of the agency management.
CAS Interaction Design
CAS User Research & Visioning